Our history
Our journey began in February 2023 when we, Joscha and I, Mila, launched Mijosurf. What started as a passion project quickly developed into a dynamic and creative venture that combines our passion for the surf lifestyle and fashion.
The inspiration for Mijosurf came during an unforgettable month in Egypt. There, Joscha taught me how to kitesurf and together we immersed ourselves in the world of surfing - from kitesurfing to wing foiling. The freedom, the adrenaline and the breathtaking landscapes left a lasting impression on me. I wanted to capture these impressions and share them with others, be it through clothing or posters that reflect the surf lifestyle and its energy.
Initially, we planned to hire external designers to realize our vision, but the results did not meet our expectations. Since I have always had a passion for drawing, I decided to create the designs myself. With my iPad and the right tools, I started developing the creations that today characterize our collections - from clothing to posters that embody not only the kitesurfing culture, but also the enthusiasm for wing foiling and the entire surfing lifestyle.
Our collection uses high-quality material that is comfortable and stylish, and offers both playful back prints and simple designs with kite and surf elements. We also design posters that capture the attitude to life around the sea, freedom and adventure and can enrich any wall.
Mijosurf is more than just a fashion or wall art brand. In our blog posts we share our adventures and experiences to spread the passion for surfing and the beauty of nature. Our journey is just beginning and every day we work to incorporate our creativity and experiences into our brand and share it with you.
Our mission is to combine the passion for kitesurfing, wing foiling and the surf lifestyle. We thank you for being part of this journey and look forward to everything that is yet to come.
Mila & Joscha