On the road with the van, on the water with the kite or in some airport lounge. Inspired by our passion for kitesurfing, foiling on the beautiful beaches of the world. We imaginatively embellish the ideas and Mila quickly captures them in her sketchbook.
Mostly on the move, especially after our session on the water. If the wind lets us down, Mila unpacks her tablet and, with great attention to detail, conjures up a first draft from the sketch. Often it doesn't stop at a draft and we keep working on the motif and color choice until we are 100% happy with it. We then print the design on an A2 poster and hang it framed in our hallway. If we still like it after two weeks, we have passed the first test. To get a feel for how the design will look on a hoodie or T-shirt, we use a transfer press to manually print a print onto a sample hoodie using a DTF transfer film. If we still like it, the design is ready for production. We want to combine streetwear with kite/wing/surf fashion, which is why the right cut and fabric is very important to us. To find the perfect cut, we produced over 10 different cuts over 10 months to find the perfect fit. After successful long-term wear and wash tests, the product is ready for production and your order.
Packed with love by us, we will send your new favorite piece directly to your home as long as you live in Europe ;)
We really hope that you will enjoy our Mijosurf products.